Green & Gold
University of Nottingham Sport
Green & Gold transformed the University of Nottingham Sport's established club colours into a brand platform built around belonging and ambition. By redefining Green as the starting point of every sporting journey and Gold as the pursuit of achievement, the identity became more than a visual mark—it became a shared narrative. The platform unites participation, performance, wellbeing and leadership under one idea, giving the existing lockup new meaning across campaigns, merchandise and digital experiences.